Company
In 1995, Co-Founders Ray Faltinsky and Kevin Fournier, along with a group of investors including Anson Beard of Morgan Stanley/Dean Witter, launched FreeLife International®, a direct selling company. The company was based on Ray’s passion for nutrition as a result of his Mom being cured of a crippling case of osteoporosis through nutritional supplements when Ray was just 15 years old. Years later, Ray wrote his graduate thesis on direct selling while attending Yale Law School, and the idea for FreeLife was born. FreeLife also signed a long-term contract with well-known nutritional author, Earl Mindell, who would formulate their products.
FreeLife’s lead product is Himalayan Goji® Juice, a product that Mindell calls “an important breakthrough in health and nutrition.”
FreeLife’s mission is: “To serve each other by promoting good health, well-being and the opportunity for an abundant life.” It is used to guide decisions each and every day – starting with the Co-Founders and emanating to all employees at the corporate offices and the Marketing Executives in the field.
