Company
In 1995, Co-Founders Ray Faltinsky and Kevin Fournier, along with a group of investors including Anson Beard of Morgan Stanley/Dean Witter, launched FreeLife International®, a Direct Selling company. The company was based on Ray’s passion for nutrition as a result of his mother being cured of a crippling case of osteoporosis through nutritional supplements when Ray was just 15 years old. Years later, Ray wrote his graduate thesis on Direct Selling while attending Yale Law School, and the idea for FreeLife® was born.
FreeLife’s lead products are GoChi™ and Himalayan Goji® Juice, products that have been heralded as "an important breakthrough in health and nutrition."
FreeLife's mission is: “To serve each other by promoting good health, well-being, and the opportunity for an abundant life.” It is used to guide decisions each and every day – starting with the Co-Founders and emanating to all employees at the corporate offices and the Marketing Executives in the field.
